I was. born with bags under my eyes. It's genetic, and I'd resigned myself to the fact that, even with litres of water and 8+ hours of sleep, no product was going to reduce them. Until I found this gem. I figured it couldn't hurt to try... what a difference. It's only been a week, and I only apply a thin layer at night after the rest of my skincare, but it's given me literal years back. My oblivious husband (who didn't even notice when I chopped 10 inches off my hair) said I was looking refreshed the other morning. Cannot rave about this product enough!