What This Serums, Soaps, Lotions and Body Oils. Trend Means for You (2026)

Body care in 2026 is being built like a face routine, and body oil is leading it. People who layer serums on their face now want the same attention for their arms, legs, chest and back. Searches for body oil reached 49,500 in the week of November 1, up 22%. The routine is changing too: an oil or serum format where a plain lotion used to be.

What "skinified" body care means in 2026

Skinified body care uses the thinking behind face care on the rest of the body. You choose products for what they contain and what they do. Scent and texture still count. Vogue's 2026 body-care trend report names four directions: retinol treatments, serum-based washes, targeted exfoliation and lightweight moisturizers.

The search numbers point the same way. Body washes draw 90,500 monthly searches, up 30% year over year. Chamomile also draws 90,500, up 41%. Avocado oil draws 74,000, up 31%. The ingredients most often named for barrier support are ceramides, squalane, niacinamide, colloidal oatmeal and humectants.

Why body oil is leading the body care trend

Oil and serum formats are the clearest signal. In May 2026, Spate reported that searches for shimmering body oil were up 129.2% on the year before and body serum was up 88.5%, with much of that coming from TikTok. Body oils and serums now make up 5.2% of bath and body, and that share is growing. Large brands have noticed: P&G launched Olay Enrich Boosting Body Oil in August 2026.

A body oil is the body's version of the final serum step. It goes on last, it's personal, and you feel it every time you use it.

How to build a face-level body routine

A face routine works in order: cleanse, exfoliate, moisturize, seal. The body can follow the same order.

Cleanse: a body wash with oils in it

Our Replenishing Body Wash with Kalahari Oil is made with jojoba and olive oils plus aloe. It's a body wash for people who choose a face cleanser by what's in it.

Exfoliate: targeted, not constant

The Hawaiian Black Lava Body Caviar Body Scrub with Charcoal covers the exfoliation step in Vogue's report. Use it as a separate step in the routine.

Moisturize: facial actives on the body

Our Rejuvenating Body Cream with Kalahari Oil is the most skinified product we make. It contains Retinyl Palmitate, the retinol-style ingredient, together with a vitamin C (Tetrahexyldecyl Ascorbate). Those are actives you would expect in a face routine. Chamomile, one of the year's fastest-growing searches, is in it too. It comes in 8 oz and 16 oz.

Finish: body oil

This is the step the searches are pointing to. Imperial Jade Body Oil is our new body oil. Rosewood and Litsea Cubeba Imperial Jade Body Oil is a second version for people who choose by scent first.

Face oils, for the face

If squalane is the ingredient you've been reading about, our Squalane Face Oil is the place to start. Marula Face Oil and Rosehip Face Oil complete our plant-oil range for the face.

Body care gift sets for the 2026 holidays

This year, body care is becoming a gift in its own right. A gift set lets someone try the whole routine at once. The Indulgent Body Box is our body care set. The Body Wash & Body Cream Bundle pairs the wash and the cream. With Make Your Own Gift Box, you choose what goes inside. For someone who would rather have their home smell beautiful, there is The Home Allure Gift Set. Our collection runs from $40 to $160.

Made in Brooklyn, rooted in Venezuela

Marianella is the only Venezuelan-founded, independent, luxury skincare and home fragrance brand in the United States. Marianella Febres-Cordero and her son David Foote make every piece by hand in Brooklyn, across face, body, hand, home and fragrance. You can also find us at Bloomingdale's BEAUTYSPACE.

Our body collection has the oils, wash, scrub and cream to build this routine from start to finish.

FAQ

What does "skinified" body care mean?

It means caring for the body the way you care for your face, choosing products for their ingredients and results. In 2026 that means retinol-style treatments, serum-based washes, targeted exfoliation, lightweight moisturizers and body oils.

Does Marianella make a body oil?

Yes. Imperial Jade Body Oil is our new body oil, and Rosewood and Litsea Cubeba Imperial Jade Body Oil is a second version with a different scent.

Is there a retinol-style body cream from Marianella?

Yes. The Rejuvenating Body Cream with Kalahari Oil contains Retinyl Palmitate and a vitamin C (Tetrahexyldecyl Ascorbate), along with chamomile. It comes in 8 oz and 16 oz.

What order should a body care routine go in?

Cleanse, exfoliate, moisturize, then finish with body oil. For us that means the Replenishing Body Wash, the Hawaiian Black Lava Body Caviar Body Scrub, the Rejuvenating Body Cream and Imperial Jade Body Oil.

Does Marianella offer body care gift sets?

Yes. There's the Indulgent Body Box, the Body Wash & Body Cream Bundle, The Home Allure Gift Set, and Make Your Own Gift Box, where you choose what goes inside.