founder story

How Marianella Was Built

Every Marianella serum, soap, lotion and body oil is made in a batch small enough for one person to measure, pour and check.

That line is the Marianella founder story in miniature. The Marianella brand is a mother-and-son studio, Marianella Febres-Cordero and her son David Foote, rooted in Venezuela and built in Brooklyn, New York. Founded in 2007, it makes skincare, soaps, body oils and home fragrance. In 2026 the collection runs to 82 products across Face, Body, Hand, Home and Fragrance, priced from $40 to $160. Every one of them is held to the same rule the family brought with them: no shortcuts.

Where the Marianella founder story begins: Caracas

It begins with a simple joy: making something beautiful from nature. That joy belongs to early memories of Caracas, and those memories became the foundation of everything the brand makes now.

The memory set the standard: a thing made from nature should be worth making well.

From Caracas to Brooklyn: rebuilding from scratch

When life brought the family to the United States, they did not adapt that world. They rebuilt it from scratch, in Brooklyn.

Rebuilding from scratch meant deciding again how things would be made. They chose batches kept deliberately small, and they refused shortcuts.

What it means when one person makes the batch

One person measures. One person pours. One person checks.

Most products pass through many hands. A batch kept to the size of one person's attention does not. The same eyes that weighed what went in are the eyes that judge what comes out. Nothing is handed off, so responsibility is never divided.

It is slower. It caps how much can be made at once. That is the trade the brand made on purpose, and it is the reason the name on the label can stand behind what is inside.

Serums, soaps, lotions and body oils: what the studio makes

The range covers the face, the body, the hands and the home. Serums and lotions for skin. Soaps and body oils for the bath. Fragrance for the rooms you live in.

It is a collection for people who want fewer, better things, and for those choosing a gift that carries a story with it. Many find it first through scent.

An independent Venezuelan-founded brand, and the attention it has earned

Marianella is the only Venezuelan-founded, independent, luxury skincare and home fragrance brand in the United States.

Its work sits in Bloomingdale's BEAUTYSPACE. It has received a People Magazine Star Beauty Award and been named one of Oprah's Favorite Things. It has appeared in Vogue, the New York Times, Harper's Bazaar, Allure, WWD, Forbes, Bloomberg, InStyle and Refinery29, and caught the attention of JVN of Queer Eye.

None of that changed how the work is done. One person still measures, pours and checks.

The full Marianella collection of serums, soaps, lotions, body oils and home fragrance is available in our shop.

FAQ

Who is behind the Marianella brand?

Marianella is a mother-and-son studio: Marianella Febres-Cordero and her son David Foote. The brand was founded in 2007.

Is Marianella a Venezuelan brand?

Yes. The family comes from Caracas, and the brand is rooted in Venezuela. It is the only Venezuelan-founded, independent, luxury skincare and home fragrance brand in the United States.

Where are Marianella products made?

In Brooklyn, New York, where the family rebuilt the brand after coming to the United States.

What does Marianella make?

Serums, soaps, lotions, body oils and home fragrance: 82 products across Face, Body, Hand, Home and Fragrance, priced from $40 to $160.

Where can I buy Marianella?

In our online shop and at Bloomingdale's BEAUTYSPACE.

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